Maui Jim

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Explore the latest stories from Maui Jim. Inspired by the beauty and culture of Maui, our mission is to spread aloha though vivid color, clarity and detail.

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Color you can feel

I look where you look but no longer see what you see. A world transformed: more vivid, more clear, more vibrant. Living in radiance, beauty and wonder. A life of endless possibility.

PolarizedPlus2® lens technology

PolarizedPlus2® technology goes beyond shielding your eyes from glare and harmful UV to reveal and enhance the world's true vivid colours in detail.

The Polo Blue Collection

The energy and exhilaration of the ocean inspires invigorating fragrances that celebrate the power and seduction of a casually elegant seaside lifestyle.

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Laulima

Modern reinvention of the iconic Ho’okipa frame design, featuring a rimless square construction with the iconic Slash and rubber temple tips adorned with the Wavy pattern. The Maui Jim script logo is visible on the lens and temples.

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Red By Dufry is changing

The future is purple

Enjoy rewards from day one when you download our app.

Download the existing Red By Dufry app to be automatically transferred when we launch.

  • Exclusive offers and discounts
  • Earn points every time you shop
  • Enjoy unique perks and events

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Enjoy rewards from day one when you download our app.

  • Exclusive offers and discounts
  • Earn points every time you shop
  • Enjoy unique perks and events

Scan
QR code

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Avolta logo

Enjoy rewards from day one when you download our app.

  • Exclusive offers and discounts
  • Earn points every time you shop
  • Enjoy unique perks and events

Scan
QR code

qr-code
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